Faculty Information
日本語
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LI LING
Department / Course
Hiroshima City University Faculty of International Studies Department of International Studies
Job
Associate Professor
Book and thesis
Papers
The Impact of National Pride on Brand Consumption Behavior:
Focusing on the Guochao Consumer Market,pp.87-104 (Sole-authored) 2025/11/04
Papers
Patriotic sentiment and brand consumption behavior of Chinese consumers Hiroshima Journal of International Studies,pp.19-32 (Sole-authored) 2024/12/20
Papers
Country-of-origin pride and global brand consumption in China's coastal market The MNE Academy Journal,pp.1-14 (Sole-authored) 2024/12
Papers
The Relationship between Global Brand and Face In the Chinese Market: A comparative study of Chinese and American global cell phone brands International Review of Business (16) (Sole-authored) 2016/03
Papers
The Relationship between Global Brand and Country of Origin in Chinese Consumption Market International Review of Business (13) (Sole-authored) 2013/03
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