Faculty Information
日本語
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LI LING
Department / Course
Hiroshima City University Faculty of International Studies Department of International Studies
Job
Associate Professor
Book and thesis
Papers
Patriotic sentiment and brand consumption behavior of Chinese consumers Hiroshima Journal of International Studies,pp.19-32 (Sole-authored) 2024/12/20
Papers
Country-of-origin pride and global brand consumption in China's coastal market The MNE Academy Journal,pp.1-14 (Sole-authored) 2024/12
Papers
The Relationship between Global Brand and Face In the Chinese Market: A comparative study of Chinese and American global cell phone brands International Review of Business (16) (Sole-authored) 2016/03
Papers
The Relationship between Global Brand and Country of Origin in Chinese Consumption Market International Review of Business (13) (Sole-authored) 2013/03
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